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The RodSticker can be used two ways. First, just wet it and stick it on your vehicle - like a suction cup type hanger - to hold your rod while getting ready for a day of fishing. The RodSticker is made of soft vinyl so it won't harm your rod or your vehicle's finish. It works on windows, doors, and fenders. Or, just place the RodSticker at the top of the windshield, attach rod, place reel end of rod under windshield wiper and drive to your next location! The RodSticker keeps your rod safe and ready to fish. $6.99